Toby Keith Launches Clothing Line

Posted by Andrea Smith on 01/29/2009
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Toby Keith can now check one more box off his list of entrepreneurships: clothing designer.  Keith’s clothing line, TK Steelman, will launch on Feb. 18 at Toby Keith’s I Love This Bar & Grill in Las Vegas.    TK Steelman is targeted toward men in the 25-54 demographic, and is expected to eventually reach out toward women. Each item has been personally selected by Keith and includes bandanas, baseball caps, belts, cowboy hats, jeans, leather wrist straps, long-sleeve shirts, polos and T-shirts. Keith, who has removed the sleeves from many of his own shirts, has requested more sleeveless shirts to be featured in the line.  The clothing line is described as moderately priced and will be featured in retailers such as Kohl’s, Macy’s, Target and Wal-Mart.