Tim McGraw Featured in New Gillette Documentary

Posted by Sarah Norton on 01/29/2010
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Tim-McGraw
With the Grammy Awards coming up, Gillette brought together some of the world’s most popular musicians to launch its highly anticipated Gillette UNCUT music film series at the GRAMMY Museum in Los Angeles.

The documentary short films provide viewers with unprecedented backstage access into the worlds of will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.
 The exclusive event included a World Premiere screening of the Gillette UNCUT films, which feature the stars preparing for performances and revealing not only some of their pre-show rituals, but moments of introspection, self-doubt and re-assurance.

Although he could not attend due to his filming schedule, Country star McGraw said, "I take performance very seriously and my preparation for any show is critical. There's a lot that goes into getting ready, whether it's choosing the setlist, checking the sound and even just getting my look right. I have to stay focused on everything to make sure I'm giving the fans everything I can. I'm excited to share this peek into my preparation in the Gillette UNCUT film directed by my friend Danny Clinch.”

The special event concluded with Clinch – who has filmed music documentaries and music videos for iconic rock bands including Bruce Springsteen & the E Street Band, Pearl Jam and The Foo Fighters – leading the Gillette UNCUT artists in a Q&A discussion.

“The Gillette UNCUT films show that Gillette has long been a part of the pre-show preparation of these and other music artists, irrespective of genre,” said Steve Fund, Gillette Global Marketing Director.
The Gillette UNCUT campaign is supported by a broadcast television partnership with Fuse TV; the films will begin airing on Friday, Jan. 29.

Each of the films can be found at http://www.shavelikearockstar.com. In addition to the Gillette UNCUT series, Gillette has launched "Shave Like a Rock Star," a series of tongue-in-cheek shaving tutorials featuring the likeness of each artist.