Share Children's Shining Moments For a Chance To Meet Martina McBride

Posted by Irene Lee on 03/11/2010
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Martina-McBride-2009
Martina McBride has partnered with SunnyD to encourage moms to share the shining moments of their children in a national marketing campaign. Go to www.sunnyd.com to enter the "Time to Shine" contest; share a brief story about how your child shines for a chance to win $10,000 and a VIP trip to meet McBride at a performance in Nashville.
The "Time to Shine" campaign includes a national TV, print and retail campaign, national consumer production and concert tour sponsorship. Time to Shine marks SunnyD’s first music and entertainment partnership.
"SunnyD is delighted to be partnering with Martina McBride for the Time to Shine promotion. This partnership is a great fit as it brings together two enduring, spirited brands that encourage children to achieve their best,” said Mark Ozimek, assistant brand manager for SunnyD. "Martina's music is all about optimism. And since 1964, SunnyD has been bringing out the best in kids."
"Every child has their own unique qualities and interests, and as a mom I know how important it is to help nurture those attributes," said McBride. "I love that SunnyD is celebrating and encouraging the spirits of kids nationwide and am honored they asked me to help. I can't think of anything more important to champion than our children's future."

Monthly winners will also be chosen to receive gifts of scholarships and/or other prizes to encourage them to continue achieving excellent results. Each entrant will receive a free three-month Martina McBride fan club membership and access to exclusive behind the scenes footage from the SunnyD Shine All Night Tour.