Rodney Atkins has partnered with Kraft and its summer advertising campaign for Velveeta Shells & Cheese. Atkins wrote a song, ”Get Together,” for its commercials, which will start running in May. Velveeta will also sponsor a Side Shack, which will allow fans to sing alongside Atkins on an interactive screen.
“Although I spend a lot of time on the road, I’m a regular guy — a husband and a dad — and there is nothing I enjoy more than spending time with my family and friends over a good meal,” said Atkins. “I’m excited to team up with Velveeta Shells & Cheese to encourage folks to ‘get together’ and to enjoy some good food and good music this summer.”
This marks the first time Velveeta has had a brand partnership with a Country star.