Red Roof Inn Gone Country

It seems the current whirlwind of country music popularity has lured another giant business into its far-reaching grasp. Red Roof Inn recently announced that it will team up with multi-platinum recording artists Phil Vassar and Little Big Town for a series of promotions including commercials, broadband films and radio contests. Great American Country (GAC) has also jumped on board and will exclusively air the 30-second promos. “This comprehensive multi-media campaign is a first for Red Roof,” says Red Roof CEO Joe Wheeling. “We are helping our guests, many of whom are Country Music fans, to manage this difficult economy with Red Roof Loves Country Road Trips rate discounts, free gas cards, free room nights at selected Red Roof properties, Budget Travel Tips and other financial stimulators.” Fans can learn more at www.redrooflovescountry.com.