Be a "Milk Rockstar" with Rascal Flatts

Posted by amyclark on 08/20/2008
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1/15/2008 Stephen L. Betts   Rascal Flatts is joining with the Milk Rocks! campaign to help promote health and nutrition while giving their fans a chance to win a once-in-a-lifetime opportunity to sing with Rascal Flatts live on stage. The “Be a Milk Rockstar” grand prize also includes a VIP concert experience, featuring a private meet-and-greet with the band in the winner’s own “dressing room” for the night – a fully customized Gibson Guitar tour bus parked backstage, from where they will host a concert webcast. After the concert, the lucky winner will also score a meeting with a Lyric Street Records A&R representative. Beginning on March 1, 2008, fans can register at www.milkrocks.com to pick their favorite of five available Rascal Flatts songs and upload their own karaoke-style video recording of the tune to be voted on by the Milk Rocks! online community. The top 10 vote-earners will win the first prize of exclusive signed Les Paul Gibson guitars, plus Rascal Flatts CDs and posters signed by the band. From the top three, the grand prize winner will be hand-picked by Rascal Flatts themselves on April 15 to receive the unforgettable, deluxe concert experience (performance date TBD).   Rascal Flatts’ involvement in “Be a Milk Rockstar” will also include the band’s prerecorded messages to fans explaining the contest rules as well as nutritional facts about milk, which will be displayed online at www.milkrocks.com and on more than 100 million milk cartons, in excess of 40,000 school lunchroom posters, and at venues prior to the group’s concerts. Impressions are expected to reach one billion views. “We have the greatest fans in the world,” says Gary LeVox of Rascal Flatts. “So giving our songs back to them, with the opportunity to join the band for a night, is the least we can do to say thanks. And since drinking milk is a big part of keeping our fans energized for our show, we’re happy to help Milk Rocks! get their message out there.”  The Milk Rocks! program, launched in September 2007, has attracted American Idol star Elliott Yamin, Hilary Duff, The Cheetah Girls, Mandy Moore, Aly & AJ and dozens of other artists directing students to MilkRocks.com, where they can enter exciting sweepstakes, listen to music, watch videos, download songs and photos, play games and have a chance to interact with their favorite stars.