Luke Bryan Lands A Sponsorship Deal With Miller Lite

It’s “Miller Time” for Luke Bryan. The Academy of Country Music's Best New Male Artist nominee landed a sponsorship deal with Miller Lite that started this week and will run through Dec. 31, 2009.  “The Bryan family and Miller Lite go way, way back,” Bryan said. This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite. I look forward to working with them.”  The partnership will include on-pack product placement, touring, contests and downloads to promote Luke Bryan and Miller Lite in Wal-Mart stores nationwide. Bryan will also make stops at various Longhorn Steakhouse restaurants as part of the sponsorship deal.  The first on-pack product placement will include a copy of Bryan's first single, “All My Friends Say,” and will be in stores beginning this week, running through Dec. 31, 2008.