Kenny Chesney's iPhone App Gets 40,000 Downloads

Posted by Jessica Gertler on 03/23/2010


Country mega-star Kenny Chesney is celebrating the success of his new iPhone application. Created by Aloompa, a mobile design and innovation firm in Nashville, and released only a month ago, the free app has already been downloaded 40,000 times and delivered more than 10,000 streaming hours of Chesney's No Shoes Radio station.
“Monitoring the reaction Kenny fans are having to the application, especially to the hidden features, has been a real thrill," said Aloompa Co-founder Drew Burchfield in a news release. "In the end, it’s not just about Kenny having an iPhone app; it’s about the fans interacting with him in interesting ways. It is also proving itself to be an effective way to sell music and merch, so we’re extremely pleased with the results so far.”
Chesney's app, now available on iTunes, features a streaming media player, concert ticketing, GPS-enabled mapping and directions to each venue, event countdowns, news, videos, photos and a custom e-commerce integration with Richards and Southern, Chesney's merchandising partner.
Be on the look out for Chesney when he returns to his hometown in Knoxville on April 14 to attend an advance screening of his new film, Kenny Chesney: Summer in 3-D. According to the Knoxville News Sentinel newspaper, the event will be held at Regal Cinemas Pinnacle Stadium in Knoxville and will benefit Variety, the Children's Charity of East Tennessee.
The film will arrive in theaters throughout the country April 21.