Kenny Chesney to Launch New Rum Line

Fresh off his Poets and Pirates Tour, Kenny Chesney is getting in touch with his pirate side by starting a new line of rum.Kenny and Constellation Spirits, Inc. are teaming up for a new brand of rum called Crouton Spirits, LLC. With the rum market growing constantly, the company turned to the star to help market and develop their product."We're looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people can enjoy when they kick back and relax," Chesney said.