Joe Nichols' Single Takes Off

Posted by Keri Sanders on 10/11/2011
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Joe Nichols' song, "Take It Off," is receiving plenty of attention. It continues to gain in popularity, moving into country's Top 20 chart. The music video is equally as popular, receiving more than 1.3 million views.
 
The video was shot in downtown Nashville. Joe wanted to turn the business world upside down, with a pool and even a tiki bar. It's an island oasis in the middle of a busy street. In the video, Joe's "magic newspaper," brings the business men and women into a world that is more relaxed and fun.
 
"I think everybody needs a newspaper like that," says Joe. "We're all so caught up in the rush of a work day and trying to get things done that sometimes we forget to just take a deep breath and go fishing. Read a book. Take your kid to the park - something besides chasing after that paycheck. We wanted this music video to illustrate what the song's lyrics are saying. And by golly if it took a magic newspaper to do it, well, we got one."
 
To view the video, go to http://youtu.be/FsOz_T1K17Y.