Dierks Gets Loaded for CMT

Posted by amyclark on 08/06/2008
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(Photo)   Dierks Bentley is taking his "Free & Easy (Down The Road I Go)" video through unchartered territory this month through exclusive online programs with both Yahoo! and CMT Loaded. Two unique versions of the video, which was directed by Charles Mehling and filmed on several dates of Dierks' spring Live & Loud tour, first premiered on Yahoo! in mid-June. The two versions faced off against each other in a fan-voted competition receiving an overwhelming number of voter response. As of last week, 58 percent of voters had chosen the same version currently being played by CMT and GAC.  The program was the first of its kind for Yahoo!. Dierks is set to partner with CMT Loaded to star in country music's first viral music video using fan-created video content. The singer/songwriter and his band recently shot a third version of "Free & Easy" in front of a greenscreen, which allows viewers to upload their original background footage, animation and special effects. The videos can be submitted to CMT.com for a chance to be shown on the CMT Top 20 Countdown and CMT Loaded.  For more information, go to CMT.com.