Dierks Bentley Promotes Single with Cracker Jacks

Country singer Dierks Bentley is making his way to the top once again with his new single, “Feel That Fire.” But this time, Bentley and his label, Capitol Records Nashville, are having fun with radio stations all over the U.S.Over 2,000 boxes of Cracker Jacks will be sent to various Country radio stations for a chance to win prizes, much larger than the ones that usually come in the box. Only 51 stations will find a toy, meaning they are the winner of a scratch-off ticket containing prizes such as autographed guitars, prize packages and the grand prize of a backyard concert with Dierks Bentley.The inspiration for this promotional game? Listen to the lyrics of the song. “She wants her nails painted black, she wants the toy in the Cracker Jack, she wants to ride the bull at the rodeo.”Once a prize is found, the winner will have two weeks to claim prizes and winners will be revealed on Feb. 2.