Darius Rucker and CMT One County Partner With Michelle Obama's "Let's Move" Campaign

Posted by Amanda Duckworth on 02/10/2010


First Lady Michelle Obama recently announced her Let's Move campaign to encourage communities, families and kids to lead healthier, more active lives. The year-long program will highlight the work of non-profit group Feeding America, which works to provide nutritious meals through the Back Pack Program and the Kids Cafe Program.
CMT One Country will help promote the program to the Country Music audience, and Darius Rucker signed on as the spokesperson for the initiative. He will be participating in several public service announcements encouraging fans to get active, eat healthy and learn how they too can be a part of the campaign.
“I have three children, so fitness and health are serious concerns in our household," said Rucker in a statement. "I’ve been blessed to have a wonderful wife that starts my family’s healthy lifestyle initiative at home, but there are so many children out there without that guidance and encouragement. By making this a community effort, we can extend that knowledge beyond just the household and make an active lifestyle a way of life.”
Let's Move is a national effort to prevent childhood obesity, which has become a growing problem in America. The program will foster collaboration among leaders in government, medicine and science, business, education, athletics and other community organizations. The program will also encourage, support and pursue solutions that are tailored to children and families facing a wide range of challenges and life circumstances.
In the past, Rucker has worked with groups including Charleston Children’s Hospital, St. Jude, City of Hope, Pattison Academy, Musicians On Call, The Special Olympics, Victory Junction Camp and now CMT One Country. To date, Rucker has produced three consecutive No. 1 Country singles, and he received the Top New Artist award at last year's CMA Awards.
To learn more about the Let's Move campaign, visit www.letsmove.gov.