Corona Extra to Sponsor Kenny Tour

Posted by amyclark on 08/19/2008
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11/9/2007 Stephen L. Betts Get the lime wedges and salt ready! CMA Entertainer of the Year Kenny Chesney has announced that the sponsor for his 2008 Poets & Pirates tour will be Corona Extra. The Mexican beer is the No. 1 imported beer in the U.S. A Corona spokesperson says, “Kenny's persona and Corona's brand image share many of the same attributes - laid back attitude, fun-in-the-sun, beach state of mind.” Kenny agrees, saying, “If you want to capture my audience, the thing that stands out is their ability to have more fun in a single day than most people have in a month.” The sponsorship was announced with a full-page ad in the Friday (11/9) edition of USA Today. As we reported earlier this week, LeAnn Rimes will be joining Kenny on the tour. And we’ll have more details, including concert dates and ticket information, at CountryHound.com, when they become available.