Carrie Underwood Named Celebrity Ambassador for Olay

Posted by Christina Forte on 09/13/2010
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Carrie-Underwood
Olay Skin Care recently named Carrie Underwood as their newest celebrity ambassador. Underwood is the first-ever North American ambassador, joining a list of other singers and actresses from around the world.
 
Underwood was chosen because she “personifies the iconic image of the brand” and because of her “girl-next-door likeability.”
 
“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Underwood said. “As a little girl, I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs.”
 
Underwood will be representing a line of skin care products and will also be part of Olay’s new “Challenge What’s Possible” campaign, scheduled to debut later this year.