CMT: Carrie Music Television
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9/19/2007
CMT
and iTunes are uniting for the multi-format world premiere of Carrie
Underwood’s “So Small,” the first video from her highly anticipated
second album. In what’s being dubbed Carrie Music Television, CMT is devoting six straight hours on Thursday (9/20) from 6:00 a.m. – noon (ET) to the clip’s world television premiere.
The event coincides with the music video’s world
premiere for purchase at the iTunes Store (www.itunes.com), which will
be the exclusive source to purchase the video throughout its debut
week.
It’s the first stunt of its kind for CMT, with the video running an estimated 66 times within the six-hour span. That same morning, CMT.com will host the exclusive online stream of “So Small.” The video was directed by Roman White, who won a CMT Music Award for another Carrie video, “Before He Cheats.” It’s the fifth collaboration between Carrie and the director.
Carrie Underwood’s sophomore album, Carnival Ride, will be released Oct. 23.
