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CMA Rolls Out the Black Carpet

Posted by Christina Forte on 10/25/2010

This year, the CMA Awards are partnering with Jack Daniel’s, who will be providing the carpet for the event. In keeping with Jack Daniel’s tradition, the carpet will be a plush black, emblazoned with their logo and lined by statues of Jack himself. Portions of the black carpet will later be auctioned to support music education.
"Jack Daniel's has long played an important role in the lives and songs of Country Music artists, and the CMA Awards Black Carpet is an exciting way to celebrate these honorees," said Mark Grindstaff, U.S. Marketing Director for Jack Daniel's. "The prestige of the CMA Awards and the popularity of Jack Daniel's go hand-in-hand."
Celebrities and artists will walk the CMA Awards Black Carpet before the event and then attend the Post Party, co-presented by Jack Daniel's, which will feature live music, food and a silent auction to raise money for CMA's Keep The Music Playing, which supports music education in public schools.
Be sure to catch the 44th Annual CMA Awards, hosted by Carrie Underwood and Brad Paisley, on Wednesday, Nov. 10, at 8 p.m. ET. The event, airing live from the Bridgestone Arena in Nashville, will feature performances by artists such as Dierks Bentley, Kenny Chesney, Sheryl Crow, Vince Gill, Lady Antebellum, Miranda Lambert, Paisley, Gwyneth Paltrow, Rascal Flatts, Reba McEntire, Blake Shelton, George Strait, Sugarland, Taylor Swift, Underwood and Keith Urban