George Strait is starring in a new public service announcement for the Texas Department of Transportation’s iconic Don’t Mess With Texas campaign. The PSA will begin airing statewide on May 10 and can be seen anytime at www.DontMessWithTexas.org.
The PSA will premiered Saturday, May 1, at the San Antonio Alamodome during the final concert of Strait’s spring tour. Lee Ann Womack, another Don’t Mess With Texas celebrity who was featured in the 2006 PSA, also performed during the same show.
The PSA will be launched along with new research about Texans, who are most likely to litter.
“Ironically, some of the most prideful Texans are also some of the worst litterers, according to new research,” said TxDOT Travel Information Division Director Doris Howdeshell. “If you love Texas so much, why in the world would you throw trash on it? When George Strait reminds people ‘Don’t Mess with Texas means don’t litter,’ we think they’ll listen. After all, he epitomizes Texas pride.”
