Roper Apparel and Footwear has announced that Joe Nichols will become the face of the brand, which includes an extensive advertising and marketing campaign. The advertising campaign will kick off in May with a series of magazine ads leading up to the CMA Music Festival in Nashville. Nichols will also be featured on Point-of-Purchase marketing materials in 1,100 retail stores nationwide.
“I am very excited about my relationship with Roper and like the fact that this partnership developed naturally,” said Nichols. “There are quite a few similarities in our attitudes toward our respective businesses, and I appreciate that. This partnership feels good, and I am happy to be a part of it.”
Nichols will participate in a number of autograph signings and in store appearances at Roper Retailers, beginning with the Roper booth at CMA Music Festival. The company also plans to offer several contest opportunities throughout the year.
For more information about Roper Apparel and Footwear, visit www.eroper.com.
