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Dolly Parton Opens Debut Retail Store in Nashville

Posted by Sarah Norton on 02/26/2010

Dolly Parton has opened her first retail store in Nashville: Dolly Parton’s Trinkets & Treasures. The official grand opening and pink ribbon-cutting will be on Friday, March 12.
“When I was growing up in the backwoods of the Smoky Mountains, any trinket was a treasure to me,” said the singer, songwriter, author and entrepreneur. “The mail order catalog was my wish book. I wished I could have everything I saw. Those childhood memories inspired my new Trinkets and Treasures store. Come on in and wish and dream…and I will make them come true.”
Located in an old storefront on 2nd Ave. in downtown Nashville, the 1000 square-foot space offers a mix of Dolly-centric items for fans of all ages, including a music section stocked with Dolly Records’ releases, including the November 2009 2-disc DVD/CD set Dolly: Live from London, t-shirts, hats and a collection of children and tween items. 
For the store, Dolly created fun items like a “Burpin’ 9-5” baby bib and special limited-edition “Coat Of Many Colors” customized guitars, hand-painted and embossed with rhinestones at her Nashville studio.
Dolly Parton’s Trinkets & Treasures opened in November and is located at 126 2nd Ave North, Nashville, TN (next door to Wild Horse Saloon). Store hours are 10 a.m.-8 p.m. Sunday through Friday and Saturday from 10 a.m.-10 p.m. This marks the first retail store for the Country superstar, who launched her own Dolly Records in 2007 with her Backwoods Barbie CD.
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