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Dollar General to Sponsor Opry

Posted by Sarah Norton on 06/09/2009
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The Dollar General Corporation is announcing its new sponsorship of the Grand Ole Opry during the 8 p.m. segment of the show on June 9.

"Many of Dollar Generals customers enjoy listening to the Opry, and supporting this Country music tradition is an exciting opportunity for us to reach our customers,” said Rick Dreiling, Dollar Generals chairman and CEO. “We’re also thrilled to work with Trace Adkins and the Opry to offer a special Opry experience for the winner of our Big Stage Sweepstakes.”

Trace Adkins will announce the sweepstakes during his Opry performance June 9 and serve as the face of the contest. The sweepstakes launches June 28 and runs through Oct. 1. Dollar General will award more than 2,000 exciting prizes, including a grand prize trip to Nashville to meet Adkins and watch him perform live on the Opry, plus $50,000 cash.

Other featured performers at the Opry that night include Charlie Daniels Band, Little Big Town and Carrie Underwood. To see a full schedule of Tuesday's Opry, click here.