Cotton Incorporated is breathing new life into its memorable "the touch, the feel of cotton" music with a new campaign. The music will be re-interpreted by three modern singers, including Country's own Miranda Lambert. The campaign has television, print and online components, with television ads already being aired.
"My style in three words is comfortable, funky, my own. Cotton is a big part of that style so I was very excited to be part of this campaign," said Lambert. "My favorite outfit is jeans, T-shirt and a great pair of cowboy boots but on a summer day, there is nothing like throwing on a cotton sundress and boots."
The new commercials illustrate the versatility of cotton by showing how it fits into the wardrobe choices of the artists, whether they are walking the red carpet or simply engaging in their favorite everyday activities. Other singers included in the campaign are Jazmine Sullivan and Zooey Deschanel.
The 15- and 30-second television commercials are supported by a print campaign that shows stills from the commercial shoot and detail images of cotton wardrobe worn by the vocalists, along with notes from the singers about what that garment means to them. Internet components are slated to roll out in late May and will include such interactive attractions as a neighborhood shopping guide by Jazmine Sullivan; a Zooey Deschanel Stylebook; and a look inside Miranda Lambert's closet. "The Fabric of My Life" micro-site will be an off-shoot of the company's consumer Web site, www.TheFabricOfOurLives.com.
In other Miranda Lambert news, the singer will be joining Kenny Chesney on tour this summer.
