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The Grascals Team Up With New Food Line

Posted by amyclark on 08/25/2008
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6/24/2008 Sandy Paul Famous Bluegrass band, The Grascals, is teaming up with a marketing group whose new line of food products honors the beloved Andy Griffith Show. The new line, Mayberry’s Finest, features 36 Southern-seasoned food items. The Grascals, who took home the International Bluegrass Music Association’s Entertainers of the Year award in both 2006 and 2007, will feature the brand at tour stops and public appearances. "Without a doubt, The Grascals are absolutely thrilled to endorse such a great line of products that honor not only a memorable television show, but also what we consider a terrific part of our culture," Grascals vocalist Terry Eldredge said. "Mayberry's Finest offers a wide variety of foods that are similar to the kinds of foods we enjoy eating, and we think others will agree that the products live up to the name." Food retailers will begin to offer Mayberry’s Finest Brand foods beginning this fall. The products will also be available online at mayberrysfinest.com. Nashville-based producer, Diversity Brands, will produce, distribute and market the new products.   "The Grascals are terrific partners for our product, and we could not be happier with their enthusiasm as we roll out Mayberry's Finest," said Phil Connelly, president of Diversity Brands. "Pairing a product influenced by perhaps the greatest television show of all time with one of today's most recognizable bluegrass acts is a perfect fit. They're huge fans of the show and, now, of our products, too."