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Joe Nichols Gets Wild in Downtown Nashville

Joe Nichols (l) and video director Potsy Ponciroli share a fist bump during a break in filming.
When Joe Nichols filmed the video for his single "Take It Off," the atmosphere in Nashville was anything but ordinary. The video for the Top 30 song includes women in bikinis, a tiki bar and a pool - all in Nashville's downtown business area.
 
The song will be included on Nichols fourth studio album, expected to be released this November.  While the song's title may elicit a certain idea, Nichols says there is more to it than bikinis and tiki bars.
 
"Yeah, the title does make it sound like a 'Tequila Makes Her Clothes Fall Off' kind of song," said Joe. "But titles can be deceiving. 'Tequila' was a playful song, and so is this one. Basically the song's lyrics are encouraging you to take off that heavy responsibility, those cares and woes, and enjoy life. And that's the idea we wanted to present with the video. I am encouraging these hard working people to lighten up and take it easy, if only for an afternoon."
 
During filming, the crew got the help of several business men and women. According to Joe, "It was a pretty warm summer day when we shot, so I don't think it was too hard for them to step out of those business suits, and into their bathing suits."
 
The video, which was directed by Potsy Poncirolo, is set to air this week on CMT and GAC. Joe can also be seen as he continues his 2011 North American tour.
 
For tour dates and other information, visit www.joenichols.com.